Showing posts with label consumerism. Show all posts
Showing posts with label consumerism. Show all posts

Monday, 1 May 2017

Why want anything?

I'm in the process of trying to decide what I want from life, as I've written about previously.

I think it's an important thing for people to do, if the answer isn't readily apparent to them. But it occurs to me that maybe I also haven't given enough thought to the question of why I want to want anything at all.

I wrote in the post I linked to above that "I want to deeply want something." And obviously I want this enough to have spent a lot of time thinking about it and to have written about it at length. But why?

I think it must come down to my being a product of a liberal humanist culture, as I also wrote about, and to my still residing in such a culture. Early novels don't seem to indicate that this endless self-examination and search for fulfilment has been the prevailing condition for very long, for example. Nor does what I've seen of other cultures outside the liberal west.

Evolutionarily, there's no good reason for us to want things other than the essentials for survival and for being a functioning member of a society - people being social animals, who therefore (generally) have strong genetic and psychological motivations to be sociable.

Perhaps our biology does contribute: I've also written before about Christopher Lasch's assertion that people are anxious because we desperately want to recapture the blissful satisfaction of the womb. But this seems to be undermined by the seeming fact that other cultures aren't so relentlessly desirous, and Lasch also suggests that it's advertising and bureaucracy that keep us from being satisfied.

So it does seem that it's the culture I was raised in that is the reason I'm so keen on wanting something. A culture that asserts that to discover what's right we should search within ourselves for what we feel is right. A culture that endlessly seeks to drive us to desire things we can purchase. A culture in which everyone seems to like people "who know what they want from life".

That doesn't mean that wanting is bad: maybe liberalism is right to encourage desires. There are lots of things to like about liberal western culture, after all, like craft beer and the variety of books on offer.

And yet here I am, wondering what's wrong with me because I don't seem to want things as strongly as I should, and paralysed by uncertainty, while the planet overheats, empties of variety and fills up with waste owing to our relentless, unthinking consumption.

I suspect the answer, as with so much, will be: everything in moderation, including moderation.

Take my reading habits, for example. Books are probably my most conspicuous item of consumption after alcohol. I've written previously about how my love affair with books took a hit last year, and yet now I'm back reading almost as much as I used to. Why?

Well, I'm reading differently. Fewer novels, more journalism, more "self-help". I'm reading more discerningly. And reading is a sign of a curious mind, which surely has an evolutionary advantage (albeit perhaps only at the species level, since curiosity kills cats) and therefore an evolutionary drive.

And while I'm not saying we should necessarily always follow our urges (it's ill-advised with food, for example), doing so much of the time seems a reasonable way of avoiding frustration and dissatisfaction.

So reading gets a pass (mostly). But other things society wants me to want might not...

Thursday, 24 December 2015

Merry Christmas!

This guest post is a transcript of a speech given by Flloyd Leesam, Chair of the Global Retail Association Board, to invited guests at the GRAB Christmas party.

We all love gifts, don't we ladies and gentlemen - both giving them and receiving them.

But the best thing about gifts, as we all know, is their inefficiency.

When someone shops for themselves, they might buy some things on impulse that they don't really need - and that's great - but for the most part they're buying what best fits whatever needs they have.

Gifts, on the other hand, are bought for one person by someone else who usually has only a vague idea of what the first person needs. And they might not even have any needs at all: it might just be Christmas, a time for showing how much you love someone by lining our pockets! [Gestures expansively]

[General laughter]

Chances are the recipient would never have bought that gift themselves and doesn't really want it. Or they might even already have it - the Holy Grail!

[Laughter]

But today, I'd like to urge you to think differently about what it is that we do.

Let's think outside the box for a moment. What can we do to take that magical inefficiency of gift-giving and replicate it at other times of the year? After all, we all know that Christmas only lasts from August until Boxing Day!

Most obviously, we could think about new occasions for gift-giving, taking inspiration from the greeting cards sector. "Congratulations on passing your driving theory test!" Hello Barry, hello Gill! [Waves to people in room].

For example, what about an "anti-versary": another anniversary at the half-way point between the last and the next - the furthest point from being able to express your love again. Oh, my heart-strings! [Clutches breast]

[Laughter]

But let's not limit ourselves to gift-giving. What about playing on people's hopes and dreams like the lottery does - is Andrew in the room? [Scans room] Oh no, that's right, he's spending Christmas in the Azores. Nevermind.

What do I mean? Imagine a day - lucky Friday, say, or super Saturday - where customers are given the chance to swap the thing they want to buy for a mystery alternative that might be worth a lot more or - most likely [winks] - might be some old stock we want to get rid of!

[Laughter]

Who could pass that up, eh?

Subscription services, bundling, built-in obsolescence - these are just the tip of the diamond. So let's eat, drink and be merry, but let's not forget this festive season what we're all about: convincing people to leave their brains at the door and their money in our tills!

Merry Christmas everyone!

[Seriously though: Merry Christmas! :)]