Books: the power of a redesign

I recently bought a copy of David Bellos's Is That a Fish in Your Ear? I didn't set out to buy this book specifically: the Foyles in Charing Cross Road was displaying copies on one of its stair-side shelves, and it caught my eye.

The edition I bought looks like this:

Tasteful, no?

I didn't immediately decide to buy it: I looked at it, put it back down, wandered around the store some more, decided it had lodged a hook in me that wasn't going to be displaced, and then went back and tucked it beneath my arm.

I've since read the book; I thought it was quite good but would have benefited from being more concise. Of more relevance, it was only when I recorded my having read the book in Goodreads that I realised I'd seen it before (it was first published in 2011), looking like this:

Much as I like the use of an ear as a question mark, this design is not my idea of tasteful. To me, the design of the 2014 edition I bought is a like a nice check sweater, whereas the 2011 edition I didn't buy is more like a mid-90s T-shirt.

What's my point, besides that when it comes to reading material I conform sickeningly to my white middle class status and embody a shameless disregard for the old contents-by-covers adage?

Well, I'm sure its not just me who judges books by their covers. I haven't worked in the book trade, but I would think that part of the reason why book covers receive redesigns, other than because they're being put out by a new publisher and simply to keep up with current fashions, is to better target different groups of consumers?

In this age of online buying and loyalty cards, I wonder whether it's yet possible for publishers, retailers or both to keep track of the types of people buying an edition of a book, based on other purchases - Ottolenghi vs Oliver, say - and then redesign the cover for a later edition to target a different group of people? And would strongly targeting different buyers at different times be more effective than targeting all buyers simultaneously through a design that aims to appeal to all?

Furthermore, with the rise of online bookselling, would it be possible to use a browser's browsing history to show them the version of several simultaneously published editions that they would be most likely to buy?

Maybe this already happens? Google, if you're reading this, do point me in the direction of a relevant book design blog, old chap...

Blood, shoes and search engines

I was out with a friend the other day, in a bar before heading to a gig. We were talking music, and my friend was trying to remember the name of a band. It was a tip-of-the tongue moment, and it was driving my friend nuts.

He could remember that it was a guy and a girl, that they were from New York, and that they had put out an album with a cover featuring a pair of shoes with blood on them.

Eventually he got out his phone and started searching. After a few unsuccesful search attempts, he started cursing Yahoo!, the default search engine on his iPhone.

Being a Samsung borrower, I then got out my phone and gave Google a try. I typed in 'album cover blood shoes new york', and looked at the hits.

"Sleigh Bells?" I said.

The response was a very relieved affirmative.

Sleigh Bells popped up in the second hit that Google returned. My friend then tried that exact same search combination in Yahoo!, wanting to give it a last chance to proove itself. It failed.

I've just searched Yahoo! again now, and have also tried Bing!, to widen the scope a bit.

At the time of writing, Sleigh Bells do not feature in the first 50 hits of either Yahoo! or Bing!. I am aware that Bing! now powers Yahoo!, but their returns are not the same at all, so it was worthwhile checking both.

According to this article on HowStuffWorks.com, Bing! focuses on four areas: shopping, travel, local and health. This perhaps explains Bing!'s inability to return what we were looking for on this occasion, although given that Sleigh Bell's album Reign of Terror is something I might well have wanted to shop for, I'm not sure Microsoft should be let off that lightly.

And Yahoo! have no excuse.

Obviously one trial proves nothing. However, fans of noise pop might want to consider downloading the Google app if they have iPhones. Or else start using http://www.bing-vs-google.com, whose name is I think fairly self-explanatory.


All that remains is for me to wonder whether the very act of publishing this blog post will change the search results of any of those three engines...?